Oct 23

It’s not often the EMC markitecture spiel breaks from the well worn rut. But Frank Slootman talking straight about the newly formed business unit at EMC is refreshing after years of EMC changing the deduplication party-line, spinning vague technical slants on product lines, siloed sales teams pushing all kit in all places, and generally confusing customers about their capabilities with deduplication.

In 2007, the stories of ‘our deduplication is in development’ where trumped in 2008 with the Quantum partnership announcement, and once again with the Data Domain acquisition in 2009. Finally, someone has a leadership position and is potentially leading a breakdown of siloed product lines (I like to hope).  Frank may not have a lot to loose, but regardless I like his style and hope it works out for the sake of a lot of good technologies and people who build them.

Some key aspects I happen to agree with from the recent interview:

  1. ‘Let Disk Library be a VTL’ – Hallelujah- Franken-VTL will be no more.  Bolting on an inline deduplication device behind a high-performance VTL with 4 times the throughput just didn’t make sense. This also will clarify to existing CDL/EDL customers there are 2 simple choices: High-speed non-deduplicated VTL – use the EDL/FalconSTOR. Deduplicated disk, use Data Domain.
  2. ‘Data Domain plays in the core, Avamar at the edge’- Absolutely. Both are fine products but have a different role and capability in the enterprise. Avamar can be beautiful for remote sites and relatively small backup payloads and supports a wide range of topologies for replication. Data Domain integrates with existing software infrastructure and scales in a completely different way (more suitable to the enterprise core).
  3. A hard-line regarding Commvault – Agree. In fact, for a company that has grown into the enterprise market with a solid product known to actually work as advertised, I’m skeptical of the aggressive play to take down the target-based deduplication market with software-only deduplication architecture. Sure, it works, but just because my car is drivable doesn’t put me in pole position for Indy. Where are the performance specifications and benchmarks, where are the design guidelines, and most importantly how do you break the cardinal rule of mixing heavy I/O and compute workload on media servers and magically whip the technologies that have struggled to scale deduplication compute and metadata scaling into the enterprise after 6-10 years of R&D and field experience? Also, why bilk customers who want to write to a non-Commvault disk device, when Symantec already tried that and royally enraged their customer base?
  4. An integrated line of business for backup solutions – Makes sense. When you see Avamar being positioned in the field for enterprise core backup, 3D3000’s pushed in one account, EDL’s in another, Networker’s solid development roadmap vs. perpetual field support challenges, and Data Protection Advisor being pimped like a utility, but not strategically positioned, you really have to wonder with all the guns blazing is there anyone really steering the boat here?

Deduplication Straight Talk from inside the Sausage Factory…IBM- time to take some notes on this one.

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Oct 07

NetApp has been fairly quiet after the drama of the EMC/Data Domain acquisition died down. Quite a contrast to Quantum, who hammered the market with an incredible amount of positive PR about product enhancements and strategic positions to market.

NTAP Deduplication Rap Video

So instead of playing it straight to the the technical crowd, NetApp is shifting focus to the hip-hop consumers of enterprise storage with a music video, a move I both admire and hope to emulate in my own job.

Arguably, NetApp has quite a bit to boast about when it comes to primary storage/NAS deduplication. they’ve built it, deployed it successfully, and are the lead-player in the market.  But as players go, they certainly don’t have as much play in the secondary/backup deduplication market. Their entry to market with deduplication was late, then bid to takeover Data Domain and lost the ‘cold-hard-cash’ war with EMC.  For NetApp’s sake, I do hope the best for them gaining marketshare with the little giant (Data Domain) and the gorilla (EMC) are joining forces and from some perspectives making big plans to corner the market.

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Jul 08

The biggest drama in the 2007-2009 storage industry is over. NetApp loses Data Domain.

This is very bad news for Quantum and FalconSTOR, leaves NetApp in a less than desirable position to market, and puts EMC in a strong technology position.  With a capital infusion of 2.3 billion, EMC is going to lead aggressively and move more kit than we can collectively imagine with the Data Domain acquisition.

For Quantum, their main channel was EMC through a not too shabby product line up (if you exclude the Franken-EDL with Deduplication), which extended through the Dell relationship to the mid-market, with a collective wide and deep market reach. That’s going away.

For FalconSTOR, the EMC relationship presumably ends with EDL. EMC still pushes EDL due to the fact it’s a solid product and does a great job at being a non-deduplicated VTL. But nontheless deduplication for backup data storage on disk is usually a deal-maker when you do the capacity sizing and are getting 8:1 deduplication or better.

For NetApp, it’s back to square one with kind of late-to-market VTL+deduplication offering that has yet to even scratch the powerful legacy of the NAS product lineup.

For EMC, things just got a lot more interesting. EMC has acquired arguably the most ‘proven’ deduplication feature set in the field (if you could instances and years in production). While some real engineering will be required for Data Domain deduplication to legitimately play in the primary storage space, the collective deduplication, virtualization, and security capabilities of EMC (Data Domain, VMWARE, RSA), position EMC with a mad toolkit for the cloud storage game. And in the meantime, a simple and proven product offering to market in the small-mid-enterprise market for VTL/NAS deduplication is ready to roll.

Plus, EMC has done a great job of acquiring companies and not screwing them up over the last several years. That is of course if you look past the Data General acquisition and the 2nd-class citizenry of the CLARiiON line, which persists to this day as a result of an ego-driven acquisition. I’d speculate EMC plays somewhat softer and smarter these days, and is going to make this work and take advantage of the investment.

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